Director of Campaigns
Core
Own the strategy, planning, and execution of integrated B2B campaigns to drive measurable pipeline across a portfolio of manufacturing businesses.
Role type
Director of B2B Campaign Marketing
Builds
Integrated marketing campaigns and content for AI-powered search and answer engines (GEO/AEO)
Domain
Manufacturing / B2B Marketing
Required skills
B2B campaign strategy, integrated campaign management, pipeline generation, GEO/AEO implementation, cross-functional leadership, complex value proposition translation, matrixed organization alignment, campaign performance analysis
Preferred skills
Manufacturing industry marketing experience
Technologies
Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)
Responsibilities
Own the integrated campaign roadmap prioritizing audiences and offerings; Lead campaign strategy and execution across businesses; Translate complex capabilities into compelling messaging; Partner with marketing teams to align on shared pipeline goals; Coordinate content, channels, and timing for consistent customer experience; Build repeatable planning and execution processes to scale campaigns
Seniority
Director, strategic leadership with hands-on execution
