Performance Creative Strategist - Germany
Core
Own creative strategy as a core performance growth lever for the German market, focusing on Meta and paid social to translate local customer insights into resonating creative.
Role type
Performance Creative Strategist
Builds
Creative testing frameworks, message hierarchies, and iteration plans for paid social campaigns.
Domain
Digital healthcare, performance marketing, consumer psychology
Required skills
Creative strategy, paid social expertise (Meta), German fluency (B2+), performance marketing metrics analysis, UGC creator management, systematic creative testing, brief writing
Preferred skills
DTC experience, health-tech background, subscription model experience, high-growth startup experience
Technologies
Meta, TikTok, YouTube
Responsibilities
Translate customer insights and performance data into execution-ready creative briefs; Build and manage creative testing frameworks including message hierarchies and iteration plans; Partner with performance marketers to analyze metrics (CTR, CVR, CPA, ROAS) and generate new testable ideas; Scale winning concepts into multiple angles and formats; Brief, manage, and iterate with UGC creators, designers, and agencies; Balance strategy and execution by reviewing dashboards and refining hypotheses based on results.
Seniority
Mid-Senior, hands-on IC