Manager, Retention Marketing
Core
Strategic and operational lead for customer retention, lifecycle marketing, and Customer Lifetime Value (LTV) initiatives across a Women's Health & Beauty brand portfolio.
Role type
Manager, Retention Marketing
Builds
Post-purchase ecosystem including email/SMS lifecycle, subscription churn reduction, loyalty programs, and re-engagement campaigns.
Domain
Health & Beauty CPG / Direct-to-Consumer E-commerce
Required skills
Retention strategy, Lifecycle marketing, Subscription management, Churn reduction, Team leadership, Cross-functional collaboration, A/B testing, Data analysis, ESP management, DTC experience
Preferred skills
Health/Beauty vertical experience, Scaling 10k+ subscriber base, Direct-response copywriting, CRO, BI platforms
Technologies
Klaviyo, Attentive, Shopify Plus, Google Analytics/GA4, Looker
Responsibilities
Own BU retention metrics (LTV, Repurchase Rates, Churn), Develop multi-channel post-purchase strategies, Lead subscription optimization, Manage automated lifecycle journeys, Partner with cross-functional teams (Creative, CS, Digital Experience), Conduct A/B testing, Deliver executive dashboards.
Seniority
Manager, hands-on IC with team leadership