Senior SEM Specialist
Core
Own and grow paid search and Google network performance for direct response health & wellness brands, driving profitable customer acquisition and revenue growth.
Role type
Senior individual contributor paid search specialist
Builds
Direct response acquisition campaigns across Google Ads, Microsoft Advertising, YouTube, Display, Demand Gen, and Performance Max
Domain
Direct-to-consumer e-commerce (health & wellness)
Required skills
Google Ads, Microsoft Advertising, direct response marketing, pixel/CAPI tracking, Google Tag Manager, UTM tracking, GA4, split-test design, bidding strategy management, data analysis
Preferred skills
SQL, BI tools (BigQuery, Looker Studio), Salesforce, Google Ads certifications, Microsoft Advertising certification
Technologies
Google Ads, Microsoft Advertising, YouTube, Google Display Network, Google Demand Gen, Performance Max, Google Merchant Center, Google Tag Manager, GA4, BigQuery, Looker Studio, Salesforce
Responsibilities
Manage end-to-end brand search campaigns including account structure, setup, launch, bidding, and optimization; Protect and grow branded search via impression share monitoring and search term mining; Plan and scale YouTube campaigns for conversions; Manage Display, Video, Demand Gen, and Performance Max campaigns; Maintain Google Merchant Center and product feeds; Implement and QA pixel, CAPI, and server-side tracking; Build and maintain GTM tags and variables; Establish UTM tracking standards; Design and run split tests on ad copy, landing pages, and audiences; Manage bidding strategies and budgets to hit efficiency goals; Collaborate with CRO teams to improve conversion rates; Analyze KPIs (CPA, ROAS, CVR) and deliver insights; Identify new growth opportunities and platform betas
Seniority
Senior, hands-on IC