Search Lead, UK
Core
Own and scale the UK Google Search growth strategy for a digital healthcare platform, managing 7-figure monthly budgets across the Google ecosystem.
Role type
Senior Search Lead (Paid Media)
Builds
Sustainable, compliant growth for a digital health brand in the UK
Domain
Digital Health / Healthcare Advertising
Required skills
Google Ads expertise (Performance Max, Search, Shopping, Display, YouTube, Gmail), 7-figure budget management, A/B and multivariate testing, data-driven hypothesis formation, regulated industry compliance navigation, UK consumer behavior localization
Preferred skills
Experience in D2C or subscription businesses, multi-market scaling, first-party data optimization, familiarity with healthcare-specific search compliance
Technologies
Google Ads, Google Analytics, Search Console, Looker Studio
Responsibilities
Drive performance across Google Search products, optimize bidding and targeting strategies, lead landing page experimentation, partner with design and engineering to improve CTR/CVR/ROAS, monitor platform changes and policy updates, analyze competitors and market trends
Seniority
Senior, hands-on IC