SEM Lead, UK
Core
Own and scale search channel growth for a digital healthcare brand in the UK market.
Role type
Senior Search Engine Marketing (SEM) Lead
Builds
Google Search, Performance Max, Shopping, Display, YouTube, and Gmail campaigns
Domain
Digital Health / Healthcare
Required skills
Google Ads expertise, Performance Max, landing page A/B testing, data analysis, regulated industry experience, UK market knowledge, cross-functional collaboration
Preferred skills
Healthcare compliance familiarity, multi-market scaling experience, first-party data optimization
Technologies
Google Ads, Google Analytics, Search Console, Looker Studio
Responsibilities
Drive UK Google Search growth strategy, manage 7-figure monthly media budgets, lead landing page experimentation, partner with design/analytics/engineering, monitor platform changes and compliance, analyze competitors and market trends
Seniority
Senior, hands-on IC