B2B Digital Growth & Traditional Trade Commerce Director
Core
Lead PepsiCo Mexico Foods' Digital Growth agenda through MiNegocio, owning commercial performance and strategic evolution of the digital B2B channel.
Role type
Director, Digital Growth & Traditional Trade Commerce
Builds
Digital B2B channel capabilities (MiNegocio) for PepsiCo Mexico Foods
Domain
FMCG / Food & Beverage / B2B Digital Commerce
Deliverable
production ML models
Required skills
Commercial strategy, Revenue growth management, Customer segmentation, Digital commerce, Loyalty programs, Business case development, Performance management, Analytics-driven decision making, Product roadmap prioritization, Strategic planning
Preferred skills
Business Administration, Engineering, Economics, Marketing, Data & Analytics
Technologies
Micro-segmentation, Personalization, Loyalty engines, Recommendation engines
Responsibilities
Own commercial performance and growth strategy of MiNegocio Mexico; Define and govern the Digital Growth roadmap; Lead the Digital Growth organization; Act as primary business stakeholder for Mexico with Global teams; Ensure deployment of advanced capabilities; Drive cross-functional alignment; Establish and monitor KPIs; Identify emerging growth opportunities; Represent Mexico agenda in LATAM and Global forums.
Seniority
Director, Strategic Leadership