Senior Vice President, Performance Marketing - Travel and Spend Offers Cross-Sell
Core
Lead Post Login cross-sell strategy for existing customers across Travel, Spend, and Loyalty offers to grow share and size of wallet.
Role type
Senior Vice President, Performance Marketing & Digital Sales P&L
Builds
Digital sales P&L function across multiple products/offers for existing customers
Domain
Financial services / Performance Marketing / Digital Sales
Required skills
Performance Marketing strategy, Digital Sales P&L management, Mobile merchandizing, Next-Best-Action (NBA) strategies, Adobe Analytics, Adobe Target, Data-driven insights, Team leadership, Risk assessment
Preferred skills
Master's degree in business or finance, Experience with Pega CDH, Emerging technologies expertise
Technologies
Pega CDH, Adobe Analytics, Adobe Target, Mobile App, Online Banking
Responsibilities
Define end-to-end Performance Marketing roadmap, Lead scorecard KPIs (Digital Sales, Funnel conversion), Lead Offer Placement & Merchandizing strategy, Accelerate Personalization at scale, Partner with Product/Analytics teams, Develop marketing roadmaps using research and analytics, Identify innovations and lead test and learn experiments
Seniority
Senior, hands-on IC with strategic leadership