(Senior) Commercial Manager E-Commerce (m/w/d)
Core
Responsible for the commercial development of the B2B online shop and steering performance across the digital customer journey.
Role type
Senior Commercial Manager E-Commerce
Builds
B2B Online Shop
Domain
B2B E-Commerce / Recruitment Technology
Required skills
B2B sales strategy, digital customer journey optimization, data-driven decision making, cross-functional team coordination, market and competitive analysis, campaign management, forecasting, CRM management, GenAI/LLM tool usage
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan, GenAI tools (Claude, Copilot, Gemini)
Responsibilities
Steer commercial performance of the B2B online shop to increase sales share and market share; Coordinate stakeholders across Sales, Marketing, Analytics, Product, and Tech; Define and implement target-group-specific measures from short-term campaigns to structural changes; Optimize the digital customer journey to improve conversion rates and drive up/cross-selling; Prepare and present commercial performance reports (leads, impact, revenue) for management forecasting and sales channel comparison
Seniority
Senior, hands-on IC
