B2B Growth Marketing Manager – Industrial/SaaS
Core
Own strategy and hands-on execution of full-funnel, multi-channel campaigns to drive qualified pipeline and revenue for a predictive maintenance SaaS platform targeting manufacturing plant floor leaders.
Role type
B2B Growth Marketing Manager (Industrial/SaaS)
Builds
Integrated demand generation campaigns across email, paid media, web, and events for AssetWatch's condition monitoring platform.
Domain
Industrial SaaS / Predictive Maintenance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS demand generation, HubSpot campaign execution, pipeline generation strategy, Salesforce CRM alignment, cross-functional leadership, performance optimization (A/B testing), data compliance (GDPR/CAN-SPAM)
Preferred skills
None stated
Technologies
HubSpot, Salesforce
Responsibilities
Develop and execute integrated multi-channel campaigns; build and launch campaigns in HubSpot; manage campaign workflows and triggers; define KPIs and optimize performance in real time; collaborate with product marketing, content, design, and sales; ensure data compliance and attribution tracking.
Seniority
Mid-Senior, hands-on IC
