Специалист по развитию и активации стратегии идеальный магазин, канал ТТ
Core
Supports the implementation, monitoring, and continuous improvement of the 'Ideal Store' program and activation strategies within the traditional trade channel in Central Asia.
Role type
Senior Commercial Excellence Specialist (Retail Strategy)
Builds
Retailer and Shopper Value Offers (RVO/SVO), segmentation methodologies, monitoring dashboards, and activation calendars.
Domain
FMCG Retail / Traditional Trade / Central Asia
Deliverable
dashboards & analysis
Required skills
Commercial analytics, data segmentation, KPI tracking, budget monitoring, cross-functional project coordination, stakeholder communication, problem-solving
Preferred skills
Experience in Trade Marketing, Category Management, Demand Planning, Business Analytics
Technologies
Dashboards, segmentation databases, KPI tracking systems
Responsibilities
Support the implementation of 'Ideal Store' standards and prioritization methodologies; Develop and adapt Retailer/Shopper Value Offers (RVO/SVO) and Picture of Success (PoS) guidelines; Monitor category performance, distribution, assortment, and product visibility; Analyze activation effectiveness and ROI; Coordinate monthly planning and KPI tracking for sales teams; Prepare analytical reports and business cases based on commercial data; Manage activation calendars, budgets, and timelines for trade marketing initiatives.
Seniority
Mid-Senior, hands-on IC