Customer Lifecycle Manager
Core
Lead strategy and execution of lifecycle and retention programs for patients using data-driven campaigns across direct channels.
Role type
Lifecycle Marketing Manager (CRM)
Builds
Patient engagement and retention ecosystem for weight management and long-term health services
Domain
Health & Wellness / Digital Health
Deliverable
product features
Required skills
lifecycle marketing strategy, CRM management, data-driven campaign optimization, A/B testing, marketing automation, content creation for health topics, cross-functional collaboration, analytics interpretation
Preferred skills
experience in startup environments, proficiency in Braze or Klaviyo, familiarity with Amplitude or Tableau, creative problem-solving
Technologies
Braze, Klaviyo, Amplitude, Tableau
Responsibilities
Develop and execute lifecycle marketing campaigns via email, push, SMS, and in-app messaging; Personalize communications for specific patient cohorts and journey stages; Create high-quality messaging on nutrition and weight loss; Design automated onboarding flows, retention touchpoints, and reactivation strategies; Collaborate with marketing, product, and analytics teams; Test and optimize campaigns through A/B testing; Track and report on engagement and retention metrics
Seniority
Mid-level, hands-on IC