Director of Marketing Operations
Core
Design and optimize the marketing engine to connect systems, data, and people, driving demand capture, qualification, and conversion into pipeline through process redesign and AI integration.
Role type
Director of Marketing Operations (Strategic IC)
Builds
Custom marketing integrations, data pipelines, automations, and agent-assisted workflows
Domain
Cybersecurity (IT/OT/ICS) + Marketing Technology
Required skills
HubSpot architecture & workflow design, martech stack integration (SalesLoft, 6sense, ZoomInfo, Sequel.io), lead lifecycle management, data governance (GDPR/CAN-SPAM), process optimization, AI product ownership, stakeholder alignment
Preferred skills
SugarCRM or Salesforce experience, Cognism signals utilization
Technologies
HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, SugarCRM, Salesforce, AI/LLM platforms
Responsibilities
Own HubSpot architecture and lifecycle stages; Partner with AI engineer to build custom integrations and automations; Manage martech budget and vendor relationships; Optimize lead routing, scoring, and SLA adherence; Govern marketing data integrity and compliance; Analyze funnel performance and pipeline conversion.
Seniority
Director, strategic partner & hands-on builder