Paid Media Manager
Core
Own Fundraise Up's paid digital acquisition program across paid search and paid social to drive enterprise and account-based go-to-market motions.
Role type
Senior individual contributor Paid Media Manager
Builds
Integrated paid media roadmap, campaign execution, and performance reporting for Google Ads, LinkedIn, and Meta/Instagram
Domain
B2B SaaS fundraising platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads ownership, LinkedIn Campaign Manager, Meta/Instagram, paid search fundamentals, budget management, forecasting, structured experimentation, attribution modeling, CRM integration (HubSpot/Salesforce), analytical judgment
Preferred skills
Meta/Instagram experience, HubSpot, Salesforce
Technologies
Google Ads, LinkedIn Campaign Manager, Meta/Instagram, HubSpot, Salesforce, AI tools
Responsibilities
Own paid media strategy and operating plan; translate pipeline goals into quarterly/monthly plans; manage end-to-end campaign lifecycle; own budget pacing and performance management; lead structured experimentation roadmap; evaluate full conversion journey; build reporting connecting spend to revenue outcomes; partner with RevOps on attribution; collaborate on creative assets; lead event-targeted campaigns; establish paid media playbooks and workflows; stay current on platform and market changes; use AI for analysis and operational efficiency
Seniority
Senior, hands-on IC