Director, Engagement Strategy
Core
Lead omnichannel engagement strategy and connected customer journeys for healthcare clients, integrating CRM, website, social, and display channels to drive behavior change.
Role type
Director, Engagement Strategy
Builds
Connected engagement ecosystems and omnichannel activation plans for healthcare brands
Domain
Healthcare marketing / Digital Strategy
Deliverable
product features
Required skills
Omnichannel strategy, CRM strategy, Audience segmentation, Cross-functional leadership, Playbook development, Data-informed strategy
Preferred skills
Healthcare industry experience, CRM platform expertise, Team mentoring
Technologies
CRM platforms, Social media channels, Display advertising networks, Website platforms
Responsibilities
Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display; Design connected engagement ecosystems and define audience-inspired channel roles; Build engagement strategy playbooks and plans partnering with Brand and Medical Strategy teams.
Seniority
Director, hands-on IC with team leadership
