Account-Based Marketing Manager
Core
Own and execute Account-Based Marketing (ABM) programs to turn high-value Enterprise and Strategic accounts into pipeline by coordinating multi-channel campaigns and executive engagement.
Role type
Account-Based Marketing Manager (B2B Enterprise)
Builds
1:1 and 1:few ABM plays, personalized content experiences, and high-touch executive engagement initiatives for complex buying groups.
Domain
B2B SaaS / Fintech fundraising platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABM program execution, multi-channel campaign management, account strategy partnership, data-driven program adjustment, independent initiative planning, Salesforce/HubSpot/LinkedIn proficiency
Preferred skills
Executive-level engagement program leadership, SaaS or fintech background, complex buying group targeting
Technologies
Salesforce, HubSpot, LinkedIn, ABM tools, intent data platforms
Responsibilities
Design 1:1 and 1:few ABM plays targeting decision-makers and full buying groups; Partner with Sales on account plans and opportunity progression; Build personalized messaging and content for enterprise stakeholders; Run multi-channel campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events; Lead high-touch executive engagement initiatives including curated dinners and events; Drive account research to surface buying group members and engagement signals; Track account engagement and pipeline impact to reallocate effort; Test new ABM tactics treating programs as hypotheses.
Seniority
Mid-Senior, hands-on IC