Retention Marketing Manager
Core
Own BRUNT's lifecycle marketing program across owned channels (SMS and Email), building flows and segmentation logic to move customers through the full lifecycle from list growth to long-term loyalty.
Role type
Senior IC retention marketing manager (DTC ecommerce)
Builds
Multi-step, conditional customer journeys with DTC revenue, repeat & cross-category behavior, and customer lifetime value (LTV) as north star metrics.
Domain
DTC ecommerce / footwear and workwear
Required skills
Lifecycle marketing strategy, Klaviyo, Postscript, A/B testing, customer segmentation, data analysis, HTML/CSS, Liquid templating, Excel, cross-functional collaboration
Preferred skills
SQL, Google Analytics, Looker
Technologies
Klaviyo, Postscript, Shopify, Rivo, Excel, Google Analytics, Looker
Responsibilities
Lead hands-on build of SMS and Email flows directly in Klaviyo & Postscript; Manage, coach, and develop the Email Marketing Associate (direct report); Own the A/B testing program across campaigns and flows; Build and maintain advanced customer segments from behavioral, transactional, and lifecycle data; Own on-site capture and list growth for both channels; Develop and present monthly Email and SMS communication plans; Serve as the in-house Klaviyo & Postscript expert, owning flow architecture, list/segment hygiene, and deliverability configuration; Understand how customer and order data moves between systems (Shopify, Klaviyo, Postscript, Rivo); Track and analyze Email/SMS performance metrics; Monitor customer lifetime value (LTV), retention curves, and cohort-level performance.
Seniority
Senior, hands-on IC