Head of Marketing - Remote, USA
Core
Build, optimize, and lead a scalable engine for creating demand and qualified pipeline for industrial automation solutions.
Role type
Head of Marketing (B2B SaaS/Industrial Robotics)
Builds
Robotics-as-a-Service automation solutions for manufacturers
Domain
Industrial Automation / Manufacturing
Deliverable
production ML models
Required skills
B2B marketing strategy, demand generation, sales development leadership, GTM engineering, data-driven decision making, team building, experimentation, messaging development
Preferred skills
Unconventional marketing ideas, AI/automation expertise, manufacturing industry knowledge
Technologies
CRM, outbound platforms, marketing automation tools, AI/automation tools
Responsibilities
Own brand strategy, positioning, and messaging; lead demand generation and pipeline creation; manage Sales Development function; build GTM innovation capability using AI and data; define funnel metrics and reporting; coach and develop the marketing team