Retention Specialist
Core
Execute retention campaigns and promotional activities for existing and new users in South Africa markets to drive engagement and loyalty.
Role type
Retention Specialist (Customer Lifecycle Management)
Builds
Regional retention campaigns, promotional offers, and user reactivation initiatives
Domain
iGaming / Online Casino
Required skills
Campaign planning and execution, Data analysis and reporting, CRM management, Stakeholder collaboration, Regional offer management, Marketing automation support
Preferred skills
iGaming industry experience, Retention and marketing automation tools proficiency
Responsibilities
Plan and execute retention campaigns for SA markets, Monitor retention/ROI metrics and prepare reports, Collaborate with product/analytics teams on tool improvements, Coordinate with external partners on campaign delivery, Support personalization and automation initiatives