Senior Manager, Lifecycle Marketing (Temporary)
Core
Lead end-to-end lifecycle marketing strategy for NYT Games players to drive engagement, retention, and reactivation across email, push, display, and other channels.
Role type
Senior Lifecycle Marketing Manager (Games)
Builds
Cross-channel player engagement programs for NYT Games portfolio (Wordle, Connections, Crossword, etc.)
Domain
Digital Games / Consumer Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, cross-channel campaign execution (email, push, display), churn reduction, player journey mapping, data-driven personalization, cross-functional collaboration, retention marketing
Preferred skills
Cohort and funnel analysis, digital subscription/content/mobile app product experience
Technologies
Email platforms, Push notification systems, Display ad networks, Analytics tools, CRM systems
Responsibilities
Define lifecycle marketing goals for activation, engagement, retention, and reactivation; Map player journeys to identify key engagement moments; Lead planning and execution of lifecycle campaigns and automations; Own key lifecycle metrics (retention, reactivation, engagement, churn); Partner with data science for segmentation and predictive targeting; Collaborate with product, growth, and creative teams on program design.
Seniority
Senior, hands-on IC
