Marketing Lead - Hong Kong & Singapore Foods
Core
Define and lead brand marketing plans, drive profitable brand growth, and manage portfolio execution for core and new segments in Hong Kong and Singapore.
Role type
Senior Brand Marketing Lead
Builds
Brand equity, revenue, market share, and new product innovations
Domain
FMCG / Foods
Deliverable
product features
Required skills
Brand management, consumer insight, campaign planning, new product development (NPD), budget management, cross-functional leadership, strategic thinking, project management
Preferred skills
FMCG experience, Mandarin/Cantonese fluency, entrepreneurial mindset, presentation skills
Technologies
None stated
Responsibilities
Build and deploy differentiated brand architecture; drive brand Net Revenue and Market Share growth; lead brand management (objectives, strategy, budgets); execute consumer advertising and promotion plans; develop Annual Operating Plan (AOP) and innovation pipeline; manage new product launches (BPOM, Halal, packaging); lead brand partnerships and sponsorships; collaborate with commercial and R&D teams.
Seniority
Senior, strategic leadership