Head of Marketing
Core
Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies for the Hong Kong market to align with corporate business objectives.
Role type
Senior marketing leader (Head of Marketing)
Builds
Brand awareness, user growth, and market penetration in Hong Kong
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Market strategy & planning, Digital marketing & user growth, Brand & PR management, Team leadership, Budget management, Data analytics, Regulatory compliance knowledge, Bilingual communication
Preferred skills
Deep understanding of Hong Kong and Greater Bay Area consumer markets, Proven track record of successful brand growth campaigns in Hong Kong, Cantonese proficiency
Technologies
Google Analytics, Meta Ads Manager, SQL, Tableau
Responsibilities
Develop localized marketing strategies, Conduct market trend analysis, Lead precision targeting across online channels, Plan and execute brand events and PR campaigns, Lead the local marketing team, Develop annual marketing budgets and performance evaluation systems