Field Event Recruitment Coordinator
Core
Owns attendee recruitment strategy for North American field marketing programs, including executive forums, tradeshows, and regional events to maximize pipeline generation and event ROI.
Role type
Field Event Recruitment Coordinator
Builds
Field marketing programs (executive forums, tradeshows, regional events)
Domain
B2B Technology / Field Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Recruitment strategy development, marketing channel mix optimization, sales engagement tactics, event performance evaluation, target account prioritization, historical data analysis, campaign execution management
Preferred skills
Marketing automation tool proficiency, cross-functional collaboration, data-driven risk identification
Technologies
Marketing automation and outreach tools
Responsibilities
Develop recruitment strategies for assigned field marketing programs, build formalized follow-up strategies, evaluate event performance and recommend optimizations, determine target account prioritization with Sales leadership, analyze historical event metrics and market trends, recommend changes to event investments and promotional tactics
Seniority
Mid-level, hands-on IC
