Digital Marketing Manager
Core
Senior Digital Marketing Manager delivering global digital acquisition plans for B2B and B2C audiences in the digital gifting and payments industry.
Role type
Senior Digital Marketing Manager (Acquisition & Growth)
Builds
Multi-channel acquisition campaigns, attribution tracking, SEO improvements, and conversion optimization for a global digital gifting platform.
Domain
Digital Marketing, E-commerce, Payments, Gifting
Required skills
Multi-channel campaign management (Paid Search, Social, Display, Programmatic, SEO), Google Ads & Marketing Platform expertise, A/B testing and CRO, SEO/GEO roadmap ownership, Agency management, Data analysis (SQL, Looker, GA4), Budget planning and forecasting.
Preferred skills
Experience scaling campaigns across multiple markets, Cross-functional partnership with Product and Sales, Localization strategy.
Technologies
Google Ads, Google Marketing Platform, Google Merchant Centre, LinkedIn, Meta, TikTok, Google Analytics, Looker, Databricks, CMS.
Responsibilities
Develop and deliver multi-channel acquisition campaigns; Own attribution and conversion tracking; Develop A/B testing and CRO programs; Own SEO improvements and website updates; Manage budget planning, spend tracking, and reconciliation; Partner with Product to build business cases for funnel improvements; Deliver performance reports to inform investment decisions.
Seniority
Senior, hands-on IC
