Senior Lifecycle Marketing Manager - Partnerships
Core
Own the lifecycle strategy and experience for users acquired through automotive partners (Ford, Toyota) across activation, onboarding, engagement, and conversion.
Role type
Senior Lifecycle Marketing Manager (Partnerships)
Builds
Lifecycle journeys (email, push, in-app) and scalable partner acquisition programs
Domain
Consumer mobile apps (outdoor navigation) / Automotive partnerships
Required skills
Lifecycle marketing strategy, CRM program management, segmentation & personalization, A/B testing design, data analysis (Amplitude), Braze platform proficiency, cross-functional stakeholder management, project management
Preferred skills
Partner/co-marketing experience, AI workflow integration
Technologies
Braze, Amplitude, Eppo
Responsibilities
Develop lifecycle roadmaps for partner-sourced users, build and optimize automated journeys, design and run experiments, manage cross-functional initiatives, translate insights into scalable playbooks
Seniority
Senior, hands-on IC