Sr. Lifecycle Marketing Manager
Core
Own end-to-end B2B lifecycle campaigns across email, in-product messaging, SMS, and web to drive acquisition, engagement, upsell, retention, and expansion for wellness businesses.
Role type
Sr. Lifecycle Marketing Manager (IC)
Builds
Personalized, segmented lifecycle communication programs
Domain
B2B SaaS / Wellness Technology
Required skills
B2B lifecycle marketing strategy, campaign planning, segmentation, personalization, marketing automation, CRM management, A/B testing, data analysis, project management
Preferred skills
SMS campaign experience, Marketo expertise, Pendo experience
Technologies
Marketo, Pendo, CRM systems, Marketing automation platforms
Responsibilities
Own strategy, execution, and optimization of B2B lifecycle communications; Develop personalized and segmented campaigns; Lead campaign planning, stakeholder alignment, content deployment, experimentation, reporting, and continuous optimization; Partner with Sales and Onboarding to strengthen customer engagement; Collaborate with cross-functional teams to deliver cohesive communications; Define and report on lifecycle success metrics; Partner with Marketing Technology to strengthen automation capabilities
Seniority
Senior, hands-on IC