Brand Manager - Consumables (SodaStream UK&I)
Core
Lead local go-to-market planning and execution for consumables initiatives (CO2, Flavors, Bottles) within the UKI market, driving category growth and repeat purchase for SodaStream's sparkling water brand.
Role type
Senior Brand Manager (FMCG/Consumables)
Builds
Local campaign activations, category growth plans, and market-specific brand strategies for the UKI region.
Domain
FMCG, Beverage, Consumer Packaged Goods
Deliverable
product features
Required skills
Category management, go-to-market planning, campaign development, agency management, cross-functional collaboration, commercial analysis, project management, stakeholder management, creative direction.
Preferred skills
Nordic or Dutch language skills, experience with DTC/eComm brands, experience in high-growth start-ups.
Technologies
None explicitly stated
Responsibilities
Own day-to-day management of UKI Consumables categories; develop local category growth plans; monitor category performance and market trends; lead local go-to-market planning for innovation launches; develop and manage local campaign and activation plans; brief and manage agencies; coordinate localization and market adaptation of communications; support integration of consumables priorities across ecommerce and retailer activations.
Seniority
Senior, hands-on IC