Lifecycle Marketing Manager
Core
Own and evolve B2C and B2B lifecycle journeys covering onboarding, first purchase, recipient conversion, redemption, repeat purchase, cross-sell, win-back, and reactivation for a digital gifting platform.
Role type
Senior Lifecycle Marketing Manager
Builds
Targeted customer journeys, campaigns, and messaging across priority markets to drive activation, retention, and conversion.
Domain
Digital gifting and payments
Required skills
Lifecycle marketing strategy, CRM program ownership, Marketing automation (Braze/HubSpot), Customer Data Platforms (Segment), SQL, Audience segmentation, Personalization scripting, Campaign governance, Team leadership
Preferred skills
Dynamic templating, HTML/Email troubleshooting, Business intelligence tools, Stakeholder management
Technologies
Braze, HubSpot, Segment
Responsibilities
Own lifecycle campaign roadmap and calendar; Develop audience segmentation and contact strategies; Lead Marketing Automation Specialist; Drive lifecycle testing and optimization; Partner with Growth & Insights to measure performance; Work with Martech to define data and trigger requirements; Maintain governance and quality standards.
Seniority
Senior, hands-on IC with leadership responsibilities