B2B Marketing Manager
Core
Own strategy and hands-on execution of full-funnel, multi-channel B2B campaigns to drive qualified pipeline and revenue for a predictive maintenance SaaS platform.
Role type
Senior B2B Integrated Campaign Manager
Builds
Multi-channel demand generation campaigns (email, paid media, web, events) and marketing automation workflows in HubSpot
Domain
B2B SaaS / Predictive Maintenance / Manufacturing
Required skills
B2B SaaS campaign strategy, HubSpot mastery, pipeline generation, Salesforce alignment, cross-functional leadership, data-driven optimization, compliance management
Preferred skills
Experience with manufacturing sector buyers, account-based marketing, RevOps collaboration
Technologies
HubSpot, Salesforce, A/B testing tools, marketing automation platforms
Responsibilities
Develop and execute integrated multi-channel campaigns; build and deploy campaign assets (emails, landing pages, workflows); define KPIs and optimize performance in real time; collaborate with product, content, design, and sales; ensure data compliance and attribution tracking
Seniority
Mid-Senior, hands-on IC
