B2B Content Marketer
Core
Create video content, build funnels, and communicate product features to law firms to drive demo bookings and adoption of AI intake automation.
Role type
B2B content marketer (video & funnels)
Builds
Product videos, explainer videos, launch videos, content funnels, case studies, and customer stories
Domain
Legal technology / AI for business
Deliverable
product features
Required skills
Video editing, motion design, AI tool usage, copywriting, on-camera presence, MCP (Model Context Protocol) understanding, CRM skills, deep research capability
Preferred skills
YouTube channel management, legal-tech marketing experience, product management mindset
Technologies
Tella, ElevenLabs, MCP, CRM
Responsibilities
Make product videos and launch videos, build content funnels (quizzes, webinars, courses), run product launches, film customer case studies, repurpose podcasts into shorts, engage in lawyer communities (Reddit, Facebook groups)
Seniority
Individual contributor, building function from scratch