Assistant Customer Marketing Manager
Core
Plan and execute trade marketing strategies and activities to drive sales, profit, and market share growth for wholesale channels.
Role type
Assistant Customer Marketing Manager (Trade Marketing)
Builds
Wholesale channel plans, portfolio strategies, and go-to-market execution for new products.
Domain
FMCG / Retail / Wholesale
Deliverable
product features
Required skills
Trade marketing strategy, Category management, Investment planning, Budget management, Go-to-market execution, Promotional strategy, Cross-functional collaboration, Data analysis, Project management
Preferred skills
Wholesale channel development, Category captaincy, Experience with NielsenIQ or Kantar
Technologies
NielsenIQ, Kantar
Responsibilities
Develop trade marketing and channel plans aligned with business goals; Manage portfolio strategy including hero assortment and promotion; Lead investment planning and budget management; Drive category growth through category management initiatives; Lead go-to-market execution for NPDs; Develop and evaluate promotional strategies by sub-channel or account.
Seniority
Mid-level, hands-on IC