Paid Search Lead, UK
Core
Own and scale the UK Google Search growth strategy for a digital health brand, managing 7-figure monthly budgets across Search, Performance Max, Shopping, Display, YouTube, and Gmail.
Role type
Senior Paid Search Lead (Digital Health)
Builds
Sustainable, compliant search channel growth for a global digital healthcare platform
Domain
Digital Health / Healthcare Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads expertise (Performance Max, automation), landing page A/B testing, data-driven hypothesis formation, regulated industry compliance navigation, D2C/subscription business optimization, UK market localization
Preferred skills
Multi-market scaling experience, first-party data utilization, healthcare-specific search compliance knowledge
Technologies
Google Ads, Google Analytics, Search Console, Looker Studio
Responsibilities
Drive measurable performance across Google Search ecosystem products; Manage and optimize 7-figure monthly media budgets; Lead A/B and multivariate landing page testing; Partner with design, analytics, and engineering to improve CTR, CVR, and ROAS; Monitor platform changes and compliance nuances; Analyze competitors and market trends to develop bidding strategies
Seniority
Senior, hands-on IC
