Associate Manager, Growth Media Strategy (Temporary)
Core
Oversee paid digital media strategy for enterprise subscription growth across NYT products (All Access, Cooking, Games, The Athletic) to maximize paid subscriptions.
Role type
Associate Manager, Growth Media Strategy
Builds
Paid digital media campaigns and optimization for enterprise subscription products
Domain
Digital Media / Growth Marketing / Subscription Business
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital media strategy, Campaign activation and optimization, Media budget and allocation management, Vendor management, Data analysis and reporting, Cross-functional partnership
Preferred skills
Growth marketing, AI-powered automation tools (Smartly.io, Mediaocean, Pixis, VidMob), In-house AI media solutions
Technologies
Smartly.io, Mediaocean, Pixis, VidMob
Responsibilities
Manage campaign activation, development, optimization, and reporting; Develop POVs and share media expertise; Manage detailed media budgets and allocations; Partner with platforms team to guide campaign execution; Support strategic vendor relationships and vet new media offerings; Develop learning agendas and testing scenarios with data and audience teams; Promote cross-platform content and messaging strategy.
Seniority
Associate Manager, hands-on IC