Field Marketing Manager, ASIA
Core
Drive regional growth and pipeline in Southeast Asia through field marketing, demand generation, and strategic account engagement for a security software company.
Role type
Senior Field Marketing Manager (Regional)
Builds
Regional demand pipeline, executive roundtables, industry events, and partner co-marketing campaigns
Domain
B2B Technology (Security, Cloud, DevSecOps)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Field marketing strategy, demand generation, regional market expansion, enterprise account engagement, GTM alignment, partner ecosystem management, data-driven optimization
Preferred skills
Security/Cloud/DevSecOps domain knowledge, ABM execution, cross-functional stakeholder influence
Technologies
Marketing automation platforms, CRM systems, digital marketing tools
Responsibilities
Develop and execute integrated quarterly marketing plans for ASEAN markets; deliver field programs including executive roundtables and conferences; partner with sales to activate Tier 1 strategic accounts; localize global campaigns for regional audiences; collaborate with partners on joint GTM initiatives; measure and optimize pipeline contribution and ROI
Seniority
Senior, hands-on IC with strategic planning