Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通
Core
Lead Quaker's basic gut health platform business and master brand equity strategy in China to drive market share growth and brand superiority in the functional nutrition territory.
Role type
Senior Marketing Manager (Brand & Business Strategy)
Builds
Quaker breakfast products (instant oats, cereal powder drinks) and functional nutrition platform
Domain
Food & Beverage / Gut Health / Functional Nutrition
Deliverable
product features
Required skills
Business planning, P&L management, Product line strategy, Price/pack architecture, Innovation strategy, Brand equity development, Portfolio strategy, Market segmentation, R&D collaboration
Preferred skills
Consumer centric communication, Strategic leadership, Cross-functional team leadership
Technologies
Marketing processes and systems (Product/Brand Development, Consumer/Trade promotion, Advertising & Creative, Media Planning)
Responsibilities
Set short-term and long-term business agenda including AOP plans and commercial calendar; Lead business management (NR/NOPBT) and price/portfolio architecture; Execute innovation projects and pipelines; Enhance brand positioning and develop innovative marketing models; Build brand awareness and love; Lead brand VI guidelines; Identify functional nutrition consumer needs and design strategy; Collaborate with CNS (China Nutrition Science) to build credibility and maximize awareness.
Seniority
Senior, hands-on IC with strategic leadership
