Snr Digital Strategist: CRM/WhatsApp Specialist
Core
Define and execute integrated CRM, 1st party data, and conversational marketing strategies for client brands across Africa, focusing on owned channels and WhatsApp to drive consumer engagement and loyalty.
Role type
Senior Digital Strategist (CRM/WhatsApp)
Builds
Direct-to-consumer strategies, personalized customer journeys, loyalty programs, and conversational marketing campaigns.
Domain
Digital Marketing / CRM / Conversational Commerce
Deliverable
product features
Required skills
CRM strategy, WhatsApp Business Platform/APIs, conversational marketing, first-party data strategy, audience segmentation, loyalty program design, data analytics, client presentation, workshop facilitation
Preferred skills
Open Intelligence (AI tool), enterprise CDPs/DMPs, quantitative performance metrics
Technologies
WhatsApp Business Platform, Open Intelligence, CDPs, DMPs
Responsibilities
Develop advanced CRM strategies leveraging owned platforms and WhatsApp; design personalized customer journeys and loyalty programs; partner with integrators and media teams for seamless CRM integration; present complex strategy flows to senior clients; conduct workshops to optimize CRM and conversational strategies; define CRM KPIs and measurement solutions; guide creative teams on D2C platform optimization.
Seniority
Senior, hands-on IC