CRM & Lifecycle Lead, International
Core
Own the international lifecycle engine end-to-end, adapting proven programs from UK/Australia for new markets and building from scratch for launches to drive activation, adherence, and retention.
Role type
Senior Lifecycle & CRM Lead (International)
Builds
Centralized lifecycle programs, automated flows, segmentation strategies, and measurement frameworks across multiple international markets.
Domain
Healthcare / Weight Management / DTC Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, hands-on flow building in modern platforms, segmentation, automation, A/B testing, lifecycle measurement, multi-channel adaptability, program launch execution, deliverability management, data compliance (GDPR), written communication, people leadership.
Preferred skills
Healthcare/regulated industry experience, multi-market/international experience, non-email-first channel expertise, SQL/BigQuery, AI workflow tools, second language fluency.
Technologies
Customer.io, Braze, Iterable, SQL, BigQuery, Claude Code
Responsibilities
Own CRM and lifecycle strategy and execution across international markets; scale established markets (Germany, Canada, Japan); build lifecycle programs for new market launches; manage segmentation, automated flows, and experimentation roadmap; run measurement framework for retention and LTV; lead local-language copywriters; partner with Product Growth Lead; ensure compliance and deliverability; share cross-market learnings.
Seniority
Senior, hands-on IC with leadership potential