Senior Marketing Analyst
Core
Lead marketing analytics strategies to support data-driven marketing, campaign optimization, lead generation, and omnichannel reporting.
Role type
Senior Marketing Analyst (Analytics & Measurement)
Builds
Measurement frameworks, performance dashboards, attribution models, and test protocols for digital, traditional, and omnichannel campaigns.
Domain
Security, smart home, and business automation solutions
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Tag Manager, Tableau, Salesforce, Invoca, A/B testing, attribution modeling, data visualization, SQL, JavaScript, HTML, CSS
Preferred skills
Customer lifetime value modeling, predictive analytics, marketing mix modeling, R, Python
Technologies
Google Analytics 4, Google Tag Manager, Tableau, Salesforce, Invoca, GA4, Google Search Console, Bing Search Console
Responsibilities
Design and implement measurement frameworks for marketing campaigns; Develop and maintain marketing performance dashboards and automated reporting; Analyze marketing performance across channels to identify optimization opportunities; Measure marketing ROI, lead generation performance, and campaign effectiveness; Create and maintain attribution models; Design, execute, and analyze A/B tests and controlled experiments; Turn test results and performance data into actionable recommendations; Design and document analytics tracking specifications for various marketing touchpoints.
Seniority
Senior, hands-on IC