Local Selling Senior Manager
Core
Leading execution of strategic business imperatives in the Traditional Trade channel to achieve volume, revenue, profit, and market share targets within a specific geographical division.
Role type
Senior Individual Contributor (Sales Management)
Builds
Sales strategies, distributor networks, and field execution plans for Traditional Trade.
Domain
FMCG / Food & Beverage / Traditional Trade
Required skills
Sales strategy definition, team leadership, distributor management, financial forecasting, market analysis, trade spend management, route optimization, stakeholder coordination
Preferred skills
Strategic business acumen, talent pipeline development, Go-to-Market (GTM) effectiveness, H&S agenda ownership, digital agility
Technologies
MS Office (Excel, Word, PowerPoint)
Responsibilities
Define regional sales and execution strategy; Lead and align front-line sales teams and District Managers; Manage distributor network plans and operational profit; Forecast regional sales and budget plans; Track and control trade spend and S&D budgets; Conduct regular field visits for mentorship and risk assessment; Coordinate with Sales Strategy, Trade Marketing, and other functions.
Seniority
Senior, hands-on IC