Product Marketing Manager- Donor Experience
Core
Owns go-to-market strategy, pipeline, and revenue for donor-facing products (Virtuous Raise and Virtuous Volunteer) by defining positioning, messaging, and campaign plans.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market motion, campaign briefs, sales enablement, and pipeline for nonprofit fundraising and volunteer engagement products.
Domain
B2B SaaS / Nonprofit Technology
Required skills
Go-to-market strategy, pipeline and revenue accountability, campaign strategy, sales enablement, market and competitive intelligence, launch planning, partnership with channel execution teams, front-of-house prospect engagement, AI tool fluency, project management.
Preferred skills
Nonprofit tech experience, higher ed experience, building a PMM function from scratch.
Technologies
AI tools
Responsibilities
Define positioning and messaging for donor-facing products; own pipeline and revenue goals alongside Demand and GM; develop campaign strategies in partnership with Demand Gen; support Sales with competitive positioning and objection handling; execute go-to-market plans for product launches; track market and competitive intelligence.
Seniority
Senior, hands-on IC