Director of Product Marketing (Hybrid)
Core
Own the company narrative, pricing, packaging, and go-to-market strategy to drive conversion and revenue for small business owners using AI-powered SaaS tools.
Role type
Senior IC Product Marketing Director (Strategy & Leadership)
Builds
Company narrative, pricing models, industry-specific GTM kits, sales/support scripts, and customer insight engines.
Domain
SaaS / HR Tech / Payroll / Small Business
Deliverable
product features
Required skills
Product marketing leadership, narrative development, pricing strategy, go-to-market execution, cross-functional collaboration, data-driven decision making, AI tool usage
Preferred skills
Experience marketing to small businesses or hourly teams, HR/payroll/fintech background, freemium-to-paid pricing models
Technologies
AI tools for research, briefs, testing, and analysis
Responsibilities
Own the company narrative and testing system; define pricing and packaging; execute vertical growth campaigns; equip Sales and Support with messaging; partner with Product on positioning; lead and grow the Product Marketing team
Seniority
Senior, hands-on IC with leadership responsibilities
