Paid Social Lead
Core
Own and scale paid acquisition in the UK market, primarily on Meta, to drive customer acquisition and revenue growth for a digital healthcare platform.
Role type
Senior IC paid social lead (Meta focus)
Builds
Meta advertising campaigns and growth engine for UK market
Domain
Digital healthcare / Consumer subscription
Required skills
Meta Ads Manager expertise, large budget management, creative-led performance marketing, full-funnel optimization, data analysis, D2C/subscription experience
Preferred skills
UK market knowledge, digital health experience, high-growth environment adaptability
Technologies
Meta Ads Manager, BI tools, attribution tools
Responsibilities
Manage and optimize 7-figure monthly media budgets, partner with creative teams to develop and scale ad creatives, lead experimentation on audience segmentation and bidding strategies, analyze campaign performance and translate insights into growth opportunities, monitor competitor activity and platform developments
Seniority
Senior, hands-on IC