Manager, Field Marketing
Core
Own execution and optimization of demand generation and brand awareness within Japan, collaborating with global teams to generate qualified leads and accelerate go-to-market initiatives.
Role type
Senior Field Marketing Manager
Builds
Regional field marketing plans, events, sales enablement assets, and lead generation campaigns for the Japan market.
Domain
B2B Cybersecurity / Cloud Security
Deliverable
product features
Required skills
Field marketing strategy, event management (physical/virtual), demand generation, account-based marketing (ABM), CRM and marketing automation proficiency, market analysis, logistics management
Preferred skills
B2B tech or cybersecurity experience, fast-paced startup environment adaptability
Technologies
Salesforce, Marketo, CMS
Responsibilities
Deliver integrated field marketing plans aligned with regional strategy; Lead and execute trade shows, conferences, and user groups; Collaborate with sales to create marketing assets and campaigns; Align with functional teams to strengthen qualified leads and pipeline; Analyze market trends and competitive landscape; Manage swag stock, warehousing, and vendor support for APAC; Serve as brand ambassador to build relationships with influencers and customers.
