Acquisition & Lifecycle Marketing Manager
Core
Develop and execute lifecycle programs to reactivate lapsed/churned users and convert new leads via owned channels.
Role type
Lifecycle Marketing Manager (Leads & Reactivation)
Builds
Lifecycle campaigns and reactivation programs for fitness and wellness experiences
Domain
SaaS / Fitness & Wellness
Required skills
Lifecycle marketing strategy, user behavior analysis, A/B testing, campaign execution, data-driven insights, project management, Excel, basic SQL
Preferred skills
Braze experience, Asana/JIRA proficiency
Technologies
Braze, SQL, Excel, Asana, JIRA
Responsibilities
Own strategy and roadmap for reactivating lapsed users and converting leads; Analyze engagement and cohort data to uncover reactivation drivers; Build and manage experimentation roadmap across messaging and channels; Launch and scale lifecycle campaigns from ideation to rollout; Design and analyze A/B tests to improve KPIs; Map consumer flows and recommend scalable solutions; Partner with Product, Creative, Analytics, and Finance to drive growth initiatives.