Brand Manager Margarita
Core
Lead the comprehensive strategy for the Margarita potato chip category, driving profitable growth through deep consumer, market, and business insights.
Role type
Senior Category Brand Manager
Builds
Marketing plans, category innovation, and growth initiatives for the Margarita brand
Domain
FMCG / Food & Beverage
Required skills
Category management, brand strategy, consumer insights, marketing planning, business growth, KPI tracking, cross-functional leadership
Preferred skills
MBA in Marketing/Strategy, experience leading high-complexity projects
Technologies
AOP (Annual Operating Plan), marketing planning tools
Responsibilities
Define and execute category strategy aligned with business goals; identify growth opportunities via market/consumer analysis; translate insights into initiatives to drive sales and market share; set priorities, objectives, and KPIs; participate in AOP/Marketing Plan construction and resource allocation.