Growth Marketing Manager, (German and English speaking)
Core
Multi-channel growth marketing ownership across paid media, email, SEO, content, affiliates, and partnerships to drive patient acquisition for a digital weight-management program.
Role type
Senior Growth Marketing Manager (Generalist)
Builds
Patient acquisition campaigns and organic growth for Juniper weight-management program
Domain
Digital Healthcare / Weight Management
Deliverable
product features
Required skills
Paid media strategy (Meta, Google, YouTube), Email marketing (CustomerIO), SEO content strategy, A/B testing, Affiliate/influencer management, Data analysis and reporting, Creative brief writing
Preferred skills
German market experience, Bilingual communication (German/English), Independent ownership, Cross-functional collaboration
Technologies
Meta, Google, YouTube, CustomerIO
Responsibilities
Own paid media campaigns across Meta, Google, YouTube, and emerging platforms; Own email campaigns end to end in CustomerIO; Drive SEO content creation and optimisation; Write and manage creative briefs informed by campaign data; Run A/B tests across channels with clear hypotheses; Own affiliate and influencer partnerships day to day; Analyse campaign performance and produce actionable reporting
Seniority
Senior, hands-on IC
