Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)
Core
Manage digital campaign planning, A/B testing, and reporting across key digital channels while analyzing brand research projects to deliver insights for strategy.
Role type
Brand Marketing Analyst
Builds
Digital and social media campaigns, brand research insights, and data visualizations for the Agoda travel platform.
Domain
Travel technology and digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, Tableau, Excel (VLOOKUP, Pivot Tables), project management, statistical analysis (p-values, regressions), data cleaning
Preferred skills
Statistics knowledge, data processing practices
Technologies
Facebook, Instagram, Twitter, TikTok, YouTube, Meta, Google
Responsibilities
Conduct A/B testing on social platforms and brand research; own performance of digital campaigns and optimize metrics; communicate test results and campaign learnings via analysis and reporting; analyze data from digital tests and research studies; liaise with external media partners for planning and execution.
Seniority
Mid-level, hands-on IC