Senior Analyst, App Marketing (Bangkok Based, Relocation Provided)
Core
Data-driven analyst optimizing performance marketing campaigns and developing predictive models to improve customer lifetime value for Agoda's travel platform.
Role type
Senior Performance Marketing Analyst
Builds
At-scale marketing programs and predictive models for Agoda's global travel booking platform
Domain
Travel technology and digital marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, R, SAS, SPSS, VBA, Tableau, Power BI, data modeling, predictive analytics, A/B testing, statistical analysis
Preferred skills
digital marketing, e-commerce, presentation skills, negotiation skills
Technologies
Google Ads, Bing Ads, TripAdvisor, Trivago, Microsoft SQL Server, Python, R, Tableau, Power BI, SAS, SPSS, VBA
Responsibilities
Experiment with ads/campaign structures and bidding strategies; analyze vast amounts of data to develop predictive models; build dashboards to track performance and derive insights
Seniority
Senior, hands-on IC