Analyst/ Senior Analyst, Pricing Marketing (Bangkok Based, relocation provided)
Core
Develop at-scale marketing programs and optimize search/display campaigns to improve customer lifetime value for Agoda's travel platform.
Role type
Senior Analyst, Pricing Marketing
Builds
Optimized marketing campaigns and dashboards for account managers
Domain
Travel technology / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, SQL, Python, R, SAS, SPSS, VBA, Data modeling, Statistical analysis
Preferred skills
Digital marketing experience, Academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook, Twitter, Instagram, Google Analytics, Tableau, Microsoft Power BI, Microsoft SQL Server, Pandas, Apache Spark (implied by data mining context)
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize display campaigns on social media platforms; Analyze experiment data to develop optimization models and build dashboards.