Director of Digital Marketing, Paid Social
Core
Lead paid marketing strategy and execution for new DTC financial products (IUL, Annuities) in a high-growth startup.
Role type
Director of Digital Marketing, Paid Social
Builds
Paid user acquisition campaigns for new insurance and financial products
Domain
Insurtech / Fintech
Required skills
Paid user acquisition strategy, Cross-channel paid media management, New product launch leadership, Strategic budget allocation, Data-driven measurement (MMM, incrementality), Creative direction for direct response, Autonomous execution, Advanced analytics proficiency
Preferred skills
Fintech or Insurtech experience, High-growth startup background
Technologies
Meta, Search, YouTube, TikTok, Tableau, Excel
Responsibilities
Own paid strategy and roadmap for new DTC products, Make autonomous decisions on budget and channel mix, Lead cross-channel strategy across paid platforms, Partner with product, brand, and creative teams, Execute measurement and testing roadmaps
Seniority
Director, strategic leadership with hands-on execution